Schönsleben | Branding for psychiatrist
Schönsleben | Branding for psychiatrist
Schönsleben | Branding for psychiatrist
What is the project about?
What is the project about?
As part of a project with Konvergenz Studio under the leadership of Product Owner Marius Bauer, I developed the logo and print media for psychiatrist Dr. Christiane Schönsleben. This involved comprehensive research to create a brand image that seamlessly blends medical competence and reliability with warmth and approachability.
As part of a project with Konvergenz Studio under the leadership of Product Owner Marius Bauer, I developed the logo and print media for psychiatrist Dr. Christiane Schönsleben. This involved comprehensive research to create a brand image that seamlessly blends medical competence and reliability with warmth.
Branding
Illustration
Logodesign
Printdesign
Humancetred
Brand Identity
Identity
Brand Strategy
Contrast
Design System
Trademark
Involved People
Marius Bauer, Michael Kammerer
UX-Research
UX-Research
The focus was on how shape and color contribute to conveying identity. For the logo design, it was essential to balance vibrancy, competence, and groundedness.
The focus was on how shape and color contribute to conveying identity. For the logo design, it was essential to balance vibrancy, competence, and groundedness.
Vibrancy
Supported liveliness is achieved through themes of growth and renewal, complemented by impactful colors that convey energy and dynamism.
Supported liveliness is achieved through themes of growth and renewal, complemented by impactful colors that convey energy and dynamism.
Supported liveliness is achieved through themes of growth and renewal, complemented by impactful colors that convey energy and dynamism.
Competence
Seriousness and professionalism are emphasized through steadfast forms and clear colors like blue, reflecting stability and trust.
Seriousness and professionalism are emphasized through steadfast forms and clear colors like blue, reflecting stability and trust.
Seriousness and professionalism are emphasized through steadfast forms and clear colors like blue, reflecting stability and trust.
Down-to-earth attitude and warmth
To convey more than just competence, warm earth tones and nature-inspired, human-centric forms are used.
To convey more than just competence, warm earth tones and nature-inspired, human-centric forms are used.
To convey more than just competence, warm earth tones and nature-inspired, human-centric forms are used.
Look & Feel
Logodesign
Logodesign
The logo features a harmonious blend of blue and warm peach tones. Its shape, reminiscent of growth and renewal.
The logo features a harmonious blend of blue and warm peach tones. Its shape, reminiscent of growth and renewal.
Our onboarding process quickly introduces users to the app's value proposition. By briefly explaining how we assist in finding the perfect dog, supporting dog shelters, and improving the well-being of dogs,
It symbolizes Dr. Schönsleben's focus on personal development and enduring stability. The use of a sans-serif font underscores its modernity and clarity, aligning perfectly with the logo's progressive essence.
we effectively communicate our mission.Through easy-to-understand screens, we focus on showing our dedication to our mission, making sure users grasp the positive impact their participation can have on all involved - the dogs, the adopters, and the shelters.
Buisness Cards
Buisness Cards
Dr. Christiane Schönsleben's business cards exude elegance and professionalism with a minimalist design that emphasizes modernity and clarity. They reflect her commitment to excellence in personal development and professional stability, making a distinct statement about her brand.
Dr. Christiane Schönsleben's business cards exude elegance and professionalism with a minimalist design that emphasizes modernity and clarity. They reflect her commitment to excellence in personal development and professional stability, making a distinct statement about her brand.
Website
Website
Schönsleben's website features a minimalist design where images take center stage, emphasizing humanity. Instead of text, visuals dominate, fostering a personal connection and highlighting her focus on individuality and reliability.
Schönsleben's website features a minimalist design where images take center stage, emphasizing humanity. Instead of text, visuals dominate, fostering a personal connection and highlighting her focus on individuality and reliability.
Stationary
Stationary
The stationery items, such as letterheads and invitations, are fully compatible with Word and feature a minimalist design approach.
The stationery items are fully compatible with Word and feature a minimalist design approach. Crafted from high-quality paper, they strike a balance between simplicity and elegance – not too plain, yet not overly ornate.
The stationery items, such as letterheads and invitations, are fully compatible with Word and feature a minimalist design approach.
The stationery items, such as letterheads and invitations, are fully compatible with Word and feature a minimalist design approach.
Crafted from high-quality paper, they strike a balance between simplicity and elegance – not too plain, yet not overly ornate. Every detail is meticulously chosen to cater to both business and personal needs, ensuring they make a lasting impression.
Crafted from high-quality paper, they strike a balance between simplicity and elegance – not too plain, yet not overly ornate. Every detail is meticulously chosen to cater to both business and personal needs, ensuring they make a lasting impression.
Crafted from high-quality paper, they strike a balance between simplicity and elegance – not too plain, yet not overly ornate. Every detail is meticulously chosen to cater to both business and personal needs, ensuring they make a lasting impression.
Disclaimer: Collaboration with Konvergenzstudio
Disclaimer: Collaboration with Konvergenzstudio
This project was realized in collaboration with Konvergenzstudio, under the guidance of Product Owner Marius Bauer. It was executed while working at Konvergenzstudio, where the combined efforts and expertise of the team contributed significantly to its success. For more information about Konvergenzstudio, visit konvergenz.studio.
This project was realized in collaboration with Konvergenzstudio, under the guidance of Product Owner Marius Bauer. It was executed while working at Konvergenzstudio, where the combined efforts and expertise of the team contributed significantly to its success. For more information about Konvergenzstudio, visit konvergenz.studio.
This project was realized in collaboration with Konvergenzstudio, under the guidance of Product Owner Marius Bauer. It was executed while working at Konvergenzstudio, where the combined efforts and expertise of the team contributed significantly to its success. For more information about Konvergenzstudio, visit konvergenz.studio.
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